LU.AYN….Sophisticated . Elegant . You

Inspired by the mystique of the east and the glamour of the west, LU.AYN offers a collection of timeless and elegant pieces to enhance every outfit.

LU.AYN is an online boutique (based in Cape Town, South Africa) that brings the epitomy of global trends and fashion accessibility to everyone.
Each piece is unique and exclusively designed in print and colour, hand crafted and created to perfection, with limited quantities available.

The collection offers a variety of feminine fabrics and versatility in design and print.

Behind the LU.AYN brand, is an experienced fashion retailer with an innate sense of glamour and timeless chic.
Founder Noorjehaan Safodien has a keen eye for global trends with numerous accolades within the international retail fashion industry.

Wholly dedicated to a vision of indulgent sophistication, she has created a range that brings a sense of luxury and glamour to every woman.

A LU.AYN piece is a gift to yourself.