LU.AYN was officially launched on the 20th January 2018 at the beautiful and elegant Pavilion of the Kelvin Grove County Club.

The launch successfully built brand awareness and showcased some sophisticated prints, luxurious fabrics and contemporary style.

LU.AYN provided some insight into the brand, its inception and what makes a LU.AYN piece so exclusive.

The guests were able to touch, feel and shop from the exclusive pieces and experience the versatility of the LU.AYN range.

Founder Noorjehaan Safodien and her team interacted with the guests with some fun personality Q&A’s as each piece is personified according to a personality trait.

The exclusive guests enjoyed discovering which personality trait best describes them and which Kimono best suits that trait.

Guests were also indulged with a complimentary eye makeover by the talented MUA, Naazia.

Each guest was also gifted with a beautiful LU.AYN scarf in celebration of the Launch.

This celebration marked the start of the LU.AYN journey…